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How to price a website project

Updated · 1 min read

Quick answerPrice the outcome, not the hours. Work out what one extra booking, order or lead is worth to the client, then offer three packages, such as essentials, growth and full service, with the middle one as the obvious choice. Show what each includes and a clear timeline, and take a deposit to start. Juno, the pricing advisor, can pressure-test your numbers.

Watch how

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Pick the advisor for your question. Each one sticks to their own field.

  1. Pick the advisor for your question. Each one sticks to their own field.
  2. Ask in plain words, or start from a suggestion.
  3. The answer streams in within seconds, usually for under one credit.
  4. Use Genius for harder questions: deeper thinking for a few more credits.

Step by step

  1. Estimate the value

    What is a new customer worth to them, and how many might the site bring?

  2. Build three packages

    Essentials, growth and full service, each with a clear scope.

  3. Anchor on the middle

    Make it the best value; most clients choose it.

  4. Set terms

    A deposit to start, a timeline, and what counts as a change request.

Questions

Should I show hourly rates?

For fixed-scope websites, package prices are easier for clients to say yes to.

Can an advisor help with my pricing?

Yes. Ask Juno about your packages and audience; answers are advice, not a quote.