How to follow up with clients without being pushy
Quick answerFollow up two or three times, a few days apart, and make every message add something new: an example, a useful tip, or a simple yes-or-no question. End with a friendly last note that says you will stop. In Makeborne, set CRM follow-up dates and send reviewed messages manually. Automated sequence sending is disabled for launch. Gmail is send-only, so check replies in Gmail before each follow-up.
Watch how
In Clients, open Email.
- In Clients, open Email.
- Connect Gmail, then allow Makeborne to send email for you.
- New mailboxes warm up: a few emails a day at first, rising gradually.
- Set follow-up dates. Automatic sequences are off for now, so you send each follow-up yourself.
Step by step
Day 3: add an example
Share a short before-and-after or a result for a similar client.
Day 7: give a useful tip
Something they can do themselves, with no strings attached.
Day 14: close the loop
“I’ll stop here. If it becomes a priority, just reply.”
Set a reminder
Set a CRM follow-up date, check your inbox and send manually. Automated sequence sending is disabled for launch.
Questions
How many follow-ups are too many?
Two or three after the first email is plenty for cold outreach.
What if they reply “not now”?
Thank them, set a follow-up date months ahead in the CRM, and move on.