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How to find Instagram influencers in your niche

Updated · 1 min read

Quick answerCreator discovery by niche and More like this are temporarily unavailable while search spending limits are verified. Find relevant Instagram, TikTok or YouTube profiles on the platform, then paste their links into Find leads → From your list. Makeborne reads the profiles, checks contact routes and ranks them for your offer. Discovery by niche remains on the roadmap.

Watch how

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In Clients, choose Find leads.

  1. In Clients, choose Find leads.
  2. Say what kind of business you want, and where.
  3. Add what you offer, so the ranking fits your business.
  4. Makeborne searches the map, reads each website and ranks every lead.
  5. Each lead has a fit score, the reason, an opening idea and public contact details.
  6. Tick the ones you want and add them to your clients. Adding is free.

Step by step

  1. Describe the niche precisely

    Use a precise niche when searching directly on the platform, such as easy vegan dinners for families.

  2. Choose an audience size

    Review audience size on the platform and collect the profile links that fit.

  3. Read your list and review

    Paste the profile links into From your list. Verified results are ranked for your offer.

  4. Check the contact route

    Business emails from bios and link-in-bio pages are shown; otherwise reach out by DM.

  5. Find more relevant profiles

    Search directly on the platform and paste another list. More like this is temporarily unavailable.

Current availability

Creator discovery by niche and More like this are temporarily unavailable. Map searches and reading your own list remain available; discovery remains on the roadmap after search spending limits are verified.

Signs of a good partner

  • Recent, consistent posts in your niche.
  • Comments from real people, not just emojis.
  • A clear way to contact them for business.

Questions

Do you show TikTok and YouTube follower counts?

Those platforms hide counts from automated readers, so they may be missing. Profiles are still confirmed as real.

Is it okay to email creators?

Use the business contact they publish, keep it personal and relevant, and stop if they ask.